# Asendr

> AI-powered sales training and prospect research platform for B2B sales teams.

Asendr helps sales teams practice objection handling via AI-powered voice conversations, research any prospect company in seconds with Farsight, and track team performance through analytics dashboards. Companies using Asendr report 40% faster rep ramp time, 35% higher quota attainment, and 50% lower training costs.

## Products

- [AI Sales Training](/solutions/training): Sales reps practice cold calling, discovery, and objection handling with realistic AI personas. Sessions are scored and evaluated in real time. Managers can track team performance across scenarios and stages.
- [Farsight Research](/solutions/research): AI-powered company intelligence tool. Type any company name and get a live briefing covering funding history, executive priorities, strategic initiatives, go-to-market signals, and ready-to-use talking points — in seconds.

## Pricing

Custom pricing based on team size. Fill out the [pricing form](/pricing) and the team responds within 1 business day.

## Key facts

- Founded: 2024
- Founders: Franco Guaragna and Andres Arriaga
- Headquarters: Remote
- Target customers: B2B SaaS companies, tech startups, enterprise sales teams, SDR teams
- AI models used: OpenAI GPT-4o (evaluation), OpenAI Realtime API (voice roleplay)
- Data residency: EU (PostHog analytics)

## Capabilities

- Voice-based AI roleplay with real-time transcription and evaluation
- Configurable sales stages, scenarios, and AI personas per business
- Company intelligence briefings using live web search (Farsight)
- Role-based dashboards: Individual Contributor, Manager, Business Owner
- Microsoft Teams integration for in-meeting practice
- Integrations: Salesforce, HubSpot, Slack, Gmail, Gong, Outreach, Salesloft

## Blog & Resources

- [Blog index](/blog): Practical guides on AI sales training, cold calling, objection handling, SDR training, and sales management
- [AI vs Traditional Sales Training](/blog/ai-sales-training-vs-traditional-methods)
- [B2B Sales Training Techniques](/blog/b2b-sales-training-techniques-that-work)
- [Sales Onboarding Best Practices](/blog/sales-onboarding-best-practices-2024)
- [SaaS Sales Training Revolution](/blog/saas-sales-training-revolution)
- [How Tech Startups Scale Sales with AI](/blog/tech-startups-scaling-sales-ai-training)
- [Cold Calling Scripts That Work](/blog/cold-calling-scripts-2026)
- [Sales Objection Handling Playbook](/blog/sales-objection-handling-playbook)
- [How to Build a Sales Training Program](/blog/how-to-build-sales-training-program)
- [SDR Training Complete Guide](/blog/sdr-training-complete-guide)
- [How to Measure Sales Training ROI](/blog/how-to-measure-sales-training-roi)
- [Remote Sales Team Training](/blog/remote-sales-team-training)
- [Discovery Call Questions](/blog/discovery-call-questions)
- [Sales Enablement vs Training](/blog/sales-enablement-vs-training)
- [AI Sales Coaching Guide](/blog/ai-sales-coaching-guide)
- [Sales Performance Improvement](/blog/sales-performance-improvement)

## Contact

- Website: https://asendr.io
- LinkedIn: https://www.linkedin.com/company/asendrio/
- Pricing inquiries: https://asendr.io/pricing
- Demo booking: https://cal.com/fguaragna/asendr-demo