Challenge
Buyers were delaying sales conversations until much later in the process, which raised the bar for every first engagement and made generic outreach feel disposable.
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External case study
Protegrity improved buyer engagement by preparing sellers for informed, sales-shy buyers
Protegrity rebuilt its engagement motion around the reality that buyers delay seller conversations and expect differentiated insight the moment they engage.
This page summarizes external market proof and links to the original source. It does not imply that the referenced company is an Asendr customer.
30%
increase in buyer engagement
60%
improvement in rep confidence
91%
adoption of external sharing capabilities
Solution
Protegrity used structured sales plays, business-use-case guidance, and reusable buyer-facing rooms so reps had relevant context ready when buyers finally engaged.
Result
Highspot’s Protegrity case study reports a 30% increase in buyer engagement, a 60% improvement in rep confidence, and double-digit growth in both new opportunities and expansion opportunities.
Why it matters
What an Asendr buyer should take from this
Pre-call context is not a nice-to-have when buyers are already informed. Sellers need a repeatable way to show the buyer they understand the account before the conversation goes generic.
What to look for in your own funnel
- Personalized first-touch context improves buyer engagement because it meets the buyer higher up the learning curve.
- Rep confidence rises when the prep workflow gives them industry and use-case guidance they can trust.
- The win is not only more meetings, but stronger downstream pipeline quality.
Source
Highspot: How Protegrity Increased Buyer Engagement by 30%
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