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Asendr helps B2B sales teams research prospects before the call, practice buyer conversations with AI, and review which reps need coaching next. Farsight gives reps a live company briefing with funding news, strategic initiatives, executive context, and talking points. The public proof library links to external case studies and market research about onboarding speed, buyer engagement, quota attainment, and pre-call relevance.

Your Reps Are Practicing on Real Prospects. That's Costing You Deals.

Asendr scores every practice call and every real call, so you see exactly which reps need help, where they're stuck, and what to fix. Start with a work email or book a demo for a live walkthrough.

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Built by sellers from

Gartner
Bancolombia
Amenitiz
Usspot
Gartner
Bancolombia
Amenitiz
Usspot

Your Sales Team Is Not Undertrained. It Is Under-coached.

Most teams rely on inconsistent coaching, forgotten training, and guesswork. High-performing teams don't. They use data, repetition, and real feedback in the flow of work.

2.5x

more likely to exceed revenue targets with in-flow learning

Coaching works only when it happens before and after real conversations.

50%

reduction in onboarding time

Role-specific preparation gets reps to usable performance faster than static onboarding.

70%

of sales training is forgotten within a week

Reps do not fail because they do not learn. They fail because they do not retain.

30%

increase in buyer engagement

Relevant first-call preparation improves the odds that buyers actually lean in.

Sales rep preparing for a customer call with sales coaching support

Use Cases

Why companies choose Asendr

Prospect research

  • Live company briefing: Funding news, exec mindset, and talking points in seconds before every call.

  • People intelligence: Find C-levels and owners so you know who to reach before the first word.

Explore research
Prospect research platform screenshot

Heatmap of skills

  • Skill tracking: See exactly where each rep excels and where they need the most work.

  • Team visibility: Managers get a live view of every rep's performance across all skills at a glance.

See team insights
Skills heatmap platform screenshot

Instant call feedback

  • Post-call analysis: Detailed AI feedback on every session so reps know exactly where to improve.

  • Manager review focus: Managers spend less time guessing what to coach and more time reviewing the moments that actually need intervention.

See how feedback works
Instant call feedback platform screenshot

Next actions

  • Personalized plans: Clear next steps tailored to each rep's performance after every session.

  • Clear next priority: Walk into every call with a concrete plan for what to practice, coach, or fix next.

Explore action plans
Next actions platform screenshot

Whatever your industry, team size, or stage of growth

SaaS & Tech

Cold outreach & discovery
Technical objection handling
Closing skills training

Live

discovery practice

Role

specific scenarios

Manager

coaching signal

Ramp reps in weeks, not months

SDRs and AEs at SaaS companies face complex objections and short attention spans. Asendr lets every rep practice hundreds of realistic calls before they ever touch a live prospect, so they hit the ground running.

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Sales rep working through a live outbound call workflow
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Integrations

Integrates with your favorite tools

Connect Asendr seamlessly with your CRM, meeting tools, and sales engagement platforms.

Salesforce
HubSpot
Slack
Microsoft Teams
Salesloft
Gong
Google Meet
Asendr
Public resources

Guides your team can use before they ever book a demo

The report recommended making early-funnel thinking public and easy to crawl. These guides stay ungated so buyers and AI assistants can understand the problem space without friction.

Ungated guide

AI Sales Coaching Guide

A public guide to how AI sales coaching works, what it costs, and what operational ROI teams should expect.

Read the guide→

Ungated guide

Sales Objection Handling Playbook

Concrete objection-response frameworks your reps can use right away, without filling out a form first.

Read the guide→

Ungated guide

How to Measure Sales Training ROI

A practical framework for proving whether practice and coaching are actually improving quota, ramp, and win rate.

Read the guide→

Frequently asked questions

Revenue leader reviewing sales coaching questions and rollout decisions

Get started on Asendr

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AI-powered sales tools to research, practice, and close more deals.

Solutions

  • Farsight Research
  • AI Sales Training
  • Hiring

Company

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  • Blog

Resources

  • AI vs Traditional Training
  • B2B Sales Techniques
  • SaaS Sales Revolution
  • Sales Onboarding Guide
  • Scaling Sales with AI

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