What does Asendr include?

Asendr combines three workflows in one system: AI voice practice for reps, real-call recording and coaching signal for live meetings, and Farsight pre-call research for account prep.

Who uses it day to day?

Reps use it to practice scenarios, review scorecards, capture live call evidence, and prepare for meetings. Managers use it to assign practice, review coaching priorities, and track team visibility. Business owners get business-wide dashboards across teams.

How does rollout work?

Teams start by setting up their workspace, defining stages and scenarios, and inviting reps or managers. From there reps can start AI practice immediately, and live-call review starts once Google Calendar or Outlook is connected for supported meetings.

Is this only for onboarding new reps?

No. It helps with onboarding, but it is also built for ongoing coaching, manager-led practice assignments, real-call review, and keeping preparation standards high across the whole team.

What integrations are supported today?

The live-call workflow supports Google Calendar or Outlook connections and captures supported Google Meet or Microsoft Teams meetings. Teams can also connect Slack for notifications, and reps can still create manual recordings when needed.

How should buyers evaluate it before getting started?

Start with the public proof library and ROI guides, then book a demo or use the signup flow if you want the workspace tailored to your team. The goal is to confirm fit for your sales motion before you expand usage.

← Back to proof library

External case study

Protegrity improved buyer engagement by preparing sellers for informed, sales-shy buyers

Protegrity rebuilt its engagement motion around the reality that buyers delay seller conversations and expect differentiated insight the moment they engage.

This page summarizes external market proof and links to the original source. It does not imply that the referenced company is an Asendr customer.

Explore the research workflow Open original source

30%

increase in buyer engagement

60%

improvement in rep confidence

91%

adoption of external sharing capabilities

Challenge

Buyers were delaying sales conversations until much later in the process, which raised the bar for every first engagement and made generic outreach feel disposable.

Solution

Protegrity used structured sales plays, business-use-case guidance, and reusable buyer-facing rooms so reps had relevant context ready when buyers finally engaged.

Result

Highspot’s Protegrity case study reports a 30% increase in buyer engagement, a 60% improvement in rep confidence, and double-digit growth in both new opportunities and expansion opportunities.

Why it matters

What an Asendr buyer should take from this

Pre-call context is not a nice-to-have when buyers are already informed. Sellers need a repeatable way to show the buyer they understand the account before the conversation goes generic.

What to look for in your own funnel

Personalized first-touch context improves buyer engagement because it meets the buyer higher up the learning curve.
Rep confidence rises when the prep workflow gives them industry and use-case guidance they can trust.
The win is not only more meetings, but stronger downstream pipeline quality.

Source

Highspot: How Protegrity Increased Buyer Engagement by 30%

Review the original material for the full context, methodology, and limitations.

Open original source

Protegrity improved buyer engagement by preparing sellers for informed, sales-shy buyers

Protegrity rebuilt its engagement motion around the reality that buyers delay seller conversations and expect differentiated insight the moment they engage.

This page summarizes external market proof and links to the original source. It does not imply that the referenced company is an Asendr customer.